LICENSOR:	Toei Animation
CATEGORY:	Entertainment
TYPE:	Animated TV Series, 400 ep. x 26 min.
GENRE:	Adventure
TARGET:	Male, 6-17 years old
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One Piece

One Piece recounts the story of a unique group of pirates, captained by Rubber. A series of breathtaking adventures on the Major track searching the treasure of Gold Roger. Thanks to the skills of his friends, Rubber becomes the protagonist of incredible plots which take him to the most extravagant islands fighting the scariest enemies. With more than 50 books and over 400 episodes, One Piece represents one of the most long-lived manga and animated series still in production. Numerous characters, each of them with unique powers, special skills and funny irony. All these elements glue together the adventures of the series and explain the success among the public for both the comics and the TV version (an average of 2 million spectators on the Mediaset channel Italia1). One Piece provides a fantastic opportunity to open up new commercial avenues thanks to the values it expresses, the variety of situations and characters, the sense of adventure and the originality of the graphic design. The commercial potential can be spread over more than one age target.