New York is invaded by spirits and a series of paranormal activities is taking place until a group of unusual scientists decides to intervene. To contrast the strange creatures infesting the Big Apple, the three parapsychologists transform themselves into real Ghostbusters with powerful proton packs. This squad has become a real icon in the eighties and nineties with a number of pulsating fan clubs all over the world.
A paranormal success.
After the success of the first movie in 1984, a sequel was made five years later which confirmed the popularity of the title. Following this success, three animated series were produced (The Real Ghostbusters, Slimer and Extreme Ghostbusters) and a staggering USD $ 500.000.000 have been generated in merchandising activities worldwide. After 25 years since its first release, Atari is launching a videogame called "Ghostbusters: The Videogame" which shows great potentials.
The brand strength.
Thanks to the movie success and a loyal fan base, Ghostbusters has become one of the most popular brands in the world. The strength and recognition of the logo alone is capable of evoking memories from 25 years ago of a world of adventure that is full of unforgettable characters and ghosts. Ghostbusters is appropriate for young adults and fans of the movies, although it remains popular for the entire family.