Sew magical! Sew cute!

With the August '10 retail introduction, Lalaloopsy instantly became the "hottest" toy of the year. Lalaloopsy are collectible, dolls that magically come to life when their very last stitch is sewn. Each character comes with their very own pet and a unique personality based on the fabrics that were used to make them. The whimsical toy line includes a collection of cute dolls, imaginative playsets, fashions and accessories. Already a hit with retailers, licensees and consumers alike, Lalaloopsy is about to take the world by storm with a global introduction throughout 2011.