One of the most famous saga in the world, in 3D in 2012!
From creator George Lucas, the Star Wars saga is one of the most beloved cinematic franchises of all time. Set in "a galaxy far, far away" and exploring the battle between good and evil, the epic "space opera" is equal parts fairy tale, western, 1930s serial and special effects extravaganza, with roots in mythologies from cultures around the world. One of the most successful entertainment brands worldwide, the rousing space fantasy is responsible for introducing the mystical Force into the cultural vocabulary, as well as iconic characters such as Darth Vader/Anakin Skywalker, manipulative Darth Sidious/Emperor Palpatine, idealistic Luke Skywalker, feisty Princess Leila, scoundrel Han Solo and wise Jedi Master Yoda.
The success of Star Wars.
Star Wars is a modern myth turned worldwide phenomenon. After 30 years from its cinematic debut, Star Wars is still the nr.1 entertainment Property in the world, the best cinematic franchise of all time with 4.2 Billion USD at box office and 180 million of DVDs and Videos sold and more than 13.5 Billion USD in merchandise. A success that is consecrated every new launch with spectacular results also in videogame , publishing and toys lines from Hasbro and Lego. The huge level of penetration and popularity rating in the public make Star Wars a brand capable of merging tradition and future.