Vasco Rossi - the rockstar.

The first one in Italy to replace the acoustic guitar with the electric one. Rock music is his language, the band his medium of expression. The 145 songs Vasco Rossi wrote plus his 15 unedited albums describe his persona and history better than any other definitions. His authenticity and openness have made him a popular but also controversial figure. Vasco is the first and only Italian singer to have a dedicated Playstation game (SingStar®). He also launched iVasco, official App for iPhone and iPod available on App Store.

Backstage now manages Vasco Rossi brands, offering the opportunities to create co-branding activities, merchandising, clip licensing, sponsorship and publishing in Italy. From today, the values and the philosophy of Vasco will be declined in both traditional licensing initiatives as well as Brand extension projects. A long-term plan which will bring innovation and interaction between the universe of fans and the artist.